A VoIP Reseller should always be aware of how his customers and prospects see the VoIP services that he/she is trying to market. A good understanding of end user perception is a requisite if a VoIP reseller wants a satisfied customer base.
This is especially important now that the VoIP industry is booming. There are still a lot of misconceptions going around. This can lead to customers who get frustrated if they do not get what they expect.
One of the first things to do is update your website's content consistently and make sure you discuss all the basic and important aspects of VoIP services. There is the requisite FAQ section, which you can make the most of. Likewise, your sales and customer support teams should be prepared with relevant information whenever they discuss your VoIP services.
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